2026 marks the beginning of an iconic new era for Mastercard’s partnership with McLaren: the McLaren F1 Team will become the McLaren Mastercard F1 Team. To build awareness on a global scale, Mastercard hosted a launch event in Amsterdam, unveiling both the new partnership and its commitment to putting fans in pole position.
Playing with perspective and bold messaging, we created a fresh look and feel that stayed true to Mastercard’s recognizable brand elements. To announce the news, we collaborated with Reference to create a 3D-rendered world and a dynamic launch film. The video zooms into the Mastercard logo and unfolds into a high-energy, immersive world that captures the spirit and excitement of this new era. The film debuted at the launch event, projected onto the side of the Gashouder Westergasfabriek building in Amsterdam. With drivers Lando Norris and Oscar Piastri, along with DJ Calvin Harris, in attendance, the event embodied what Mastercard does best: putting fans in pole position.
Bhanu Arbuaratna | Sean Dong | Reference
