In order to create FOMO and get people excited about this conference, we wanted to bring the vibrancy of Nashville to the center of the design system. We used one of Mastercard's main brand elements - keylines - to represent a clock and push the conference theme: 48 hours of priceless. The changing pattern of the keylines represents the music vibrations and excitement of Nashville. We used gradients derived from the Mastercard color palette, with the addition of pink, to represent the bright neon lights that are seen down Broadway. Photography pushes this idea of FOMO as it captures musicians, neon lights, the city landscape, iconic small businesses, and beyond.
Team: Bhanu Arbuaratna | Sean Dong | Travis Bonilla