Mastercard wanted to spread the word about their mission to plant 100 million trees, but they had a problem. Gen Z was no longer listening to climate change talk. So, we gave them something they wanted to hear and put the planet center stage on music’s biggest night. The team worked with SZA to create a music video for her new single “Saturn,” and debuted the video during The Grammy’s broadcast. SZA’s outfit was made out of hundreds of seeds and fans had the chance to win seeds from her performance outfit to then go and plant themselves. We were able to design a fully custom sustainably sourced box that over 100 fans received. We had some fun sourcing materials that were sustainable and recyclable. We used 100% natural recycled ink, reclaimed wood frames, handmade clay pots and more. The box included live moss, seeds from SZA's dress, planting instructions, a clay pot, a custom plant marker, and a signed and framed image of SZA.
Team: Chad Baker | Ethan Schmidt | Katie Davis | Bec Matlioski | Cecily Meyers | Patrick Chase | Bhanu Arbuaratna